Posts under ‘Business Uses’

The LAPD Blog (at the Los Angeles Police Department) hopes to maintain an open dialogue with the communites we serve and those who have an interest in the men and women of this organization. We encourage you to express your opinions about current events through respectful and insightful discussion. This will be an experiment worth […]

Jeff Jarvis, commenting on a couple of stories in the New York Times, says: The problem is that they still think the internet is something the powerful use to affect the rest of us. Wrong. It’s what the rest of us use to affect the powerful. It’s both, actually. The bottom-up (or as I prefer […]

No kidding. See this. Then look at this parody — a remix of an ad for the Tahoe gas-guzzling truck — on YouTube. Hilarious.

UPDATED NY Times: Wal-Mart Enlists Bloggers in Its Public Relations Campaign. Under assault as never before, Wal-Mart is increasingly looking beyond the mainstream media and working directly with bloggers, feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters. But the strategy raises questions about what […]

Terry Heaton: TV News in a Postmodern World: New Metrics and Principles: What’s needed is a new metaphor to replace the old one, and new metrics upon which to place value in a world of unbundled media. The value will be there, because access to eyeballs (or eardrums) will always have value. But those eyeballs […]

For a piece in CIO Insight magazine, “Banking on Blogs,” I talked with JP Rangaswami, chief information officer at Dresdner Kleinwort Wasserstein about his use of modern communication tools. One takeaway: In particular, he’s adopted a variety of conversational tools—weblogs, podcasts, instant messaging, wikis and the like—which he believes are fundamental to fostering better communication […]

HBO is using Google Maps in a clever way to promote the the Sopranos series, which starts a new season soon. At Behind the Scenes: Sopranos Maps, you’ll find locations annotated with videos, photos and episode details from Season 5. (The image here is at Shea Stadium in Queens, NY, and of course that’s the […]

Austin-based RSS comany Pluck has just released a demo of a new product called BlogBurst. Essentially a blog wire service, BlogBurst will syndicate content from “pre-approved” blogs to newspaper publishers who pay to opt in. A few forward-thinking newspapers including the Washington Post, San Francisco Chronicle, Houston Chronicle and San Antonia Express-News have already signed […]

I’ve done a column for PR Week about Apple Computer’s PR control freakery. You can read it here.

The book Naked Conversations, by Robert Scoble and Shel Israel, has been released. I read an advance copy and recommend it to business people who want to get a better feel for why business blogging matters.