Mark Glaser: MediaShift . Can Crowdfunding Help Save the Journalism Business? Bands do it. Filmmakers do it. President-elect Barack Obama made an artform out of it. “It” is crowdfunding, getting micro-donations through the Internet to help fund a venture. The question is whether crowdfunding can work on a larger scale to help fund traditional journalism, which is being hit by the twin storms of readership and ad declines at newspapers and the economic recession.