The Dallas Morning News implores its readers, “Help us examine the lost JFK files.” Why?
Given the volume, we haven’t been able to review most of the files. That’s why were calling on you. Here’s your chance to review never-seen-before materials related to the JFK assassination.
This is a breakthrough in the traditional media — though as Jon Garfunkel notes in his comments below, the implementation leaves a huge amount to be desired.
Some organizations, notably several Gannett papers, have asked for audience help in looking into issues. But as far as I know this is the first time one of them has asked the readers to help analyze a pile of documents.
Nothing new elsewhere, of course; Talking Points Memo has done it many times, to good effect. To see a Big Media company wise up to the audience’s potential, however, is excellent.
Should the DMN pay people who come up with the best material? Yes, as they’d pay freelancers. Complicated, but the right thing to do.
Whether they do or not, this is still a great move.