Paul Conley is telling trade journalism honchos to, “No More Training” — a plea to employers to stop offering training in Web journalism to their employees. Huh?
There’s reason for this apparent madness, though I don’t entirely agree with it. Conley says:
First, “You cannot train someone to be part of a culture.” He means the Web culture.
Second, he says, “When the fighting begins, the training must end.” Here he means that it’s too late to start getting journalists web-savvy.
On the second point I could not disagree more. Soldiers train in between battles, to stay sharp and learn new tactics.
The first has more logical appeal, but even here I can’t go along. Some people don’t realize they’re naturally part of a culture until they see it close-up. I didn’t know I was going to gravitate online until I’d tried it.
A provocative piece, worth reading…