Center for Citizen Media Rotating Header Image

AT&T's Semi-Phony Proclamation of Mobile Openness

Techdirt: AT&T Does Nothing, Convinces Reporter It Has Now ‘Opened’ Its Network. Basically, absolutely nothing happened here except that AT&T’s marketing crew declared that AT&T’s network is now open, and convinced USA Today to report it as if it were a big deal. If there was any change at all within AT&T, it’s that retail store employees are now supposed to admit that you can use other devices on the network, rather than pretending you can’t. Not quite as exciting as “flinging the network open,” though.

True, the technology change here is precisely zero — it was always possible to use any GSM phone on their network. But the fact that AT&T felt a marketing advantage to proclaiming itself “open” is still a bit noteworthy.

Now, we’re still talking about a terrible company in many ways. Still, let’s be glad for this tiny improvement.

Comments are closed.