“While a few of those people stuck around, many more participated a little bit, then faded away. Our growth in traffic was slow and steady, but unremarkable, and not enough to sustain a business.”

And here is the core of the problem, which is why I get myself into trouble for saying the hype is SO CRUEL, in terms of being a scam to fleece many suckers for the enrichment of a few very cynical marketers. And the baleful influence on smart people who should know better, but are seduced or corrupted.

Bah. I’ve said it before, and the only thing that’s likely to happen is I’ll get flamed from on-high by an A-lister, where I can’t effectively reply.