Good points you make here. If I were going to monetize (ugh, buzzwords) H2otown to a greater degree, I’d start with video ads for local advertisers, but the most obvious way to make money is still to go to print; if I were going to devote the time to it, I’d expand into Waltham and launch a TMC (total market coverage) publication mailed to each household. After some back-of-napkin calculations about printing and mailing costs, it’s possible to make money on such a venture even if you’re undercutting the display ad rates of your average community weekly.

I’m an Emerson alum, BTW. I visit the school frequently, next time I drop by we should try to have coffee.

– Lisa W.