In the case of citizen media, I think providing static HTML output of “catalogs” of your own work is non-trivial to build (e.g. zip file of assets with HTML navigation that can be saved to a local computer). Providing open-source software to bridge these assets into consumer programs like iPhoto, Office (or OO.o), and other consumer software might help (a bit). Lastly, you need legal access to your own works: even in the most extreme case, Creative Commons licensing seems a reasonable exchange for copyright assignment to a traditional media company (I would think “reverse-publishing” to print will sometimes drive assignment instead of mere licensing).

As an aside, sometimes killing a poorly performing online product might be in the best interest of customers. I hope, for example, that my employer (metro paper) can follow the example of the death of Times Select and give up completely on notions of subscriber-only archives and any unpopular notions of current “premium” content. This is bound to disappoint some readers, but benefit more readers with open online archives and more opportunities for advertising revenue funding unique services like hyper-local and subject-specific newspaper archives.