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Yes, It's "Traditional Media" – Not "Mainstream"

Markos (Daily Kos) has abandoned the expression MSM (“mainstream media”) to call it traditional media. I’ve been doing this for several years now. I guess I should have blogged about it…

2 Comments on “Yes, It's "Traditional Media" – Not "Mainstream"”

  1. #1 Delia
    on Aug 17th, 2007 at 6:32 pm

    ohh… much ado about not much… I mean, one meaning of “traditional” is “established” (which is even more favorable than “main stream”) ; It’s really hard if even possible to come up with a very good lasting term especially given that things are in motion — Jay’s exchange with the Mother Jones people was a good example of why these definitions so easily fall to pieces when “old media” (or what used to be “old media”) is doing at least some “new media” stuff… (“main stream media” was a fairly accurate term at the beginning, maybe no longer… but at least people got used to it and know what is meant)


    P.S. well, it’s good Markos doesn’t hate the “traditional media” or whatever he wants to call it…’cause he certainly appears to hate the conservatives! re: “The right wing needs to co-opt or destroy the traditional media because, quite frankly, reality isn’t a friend of conservative ideology. The last thing they need is anyone reporting “the truth”. Instead, they need to create their own alternate reality to justify their beliefs. And any bit of reality that doesn’t conform to their rigid conservative ideology is “liberal” –> this kind of “stuff” (I’m being gentle…) would have never made it into “traditional media” and I think we were all better off for it… D.

  2. #2 Gordon Lane
    on Aug 17th, 2007 at 11:14 pm

    You do realize you are bathing yourself in the blood of a never ending language battle, yes? This is akin to propaganda: What words do we own, and what words do we not? How do we re-own some?…

    Whether it be MSM or traditional, it refers to the same thing. DailyKos may get “far more readers” than other MSM pages, as the referenced post says, but that doesn’t mean a damn thing. Who has access to the internet? 70% of America. Who has access to MSM, via the NYT or LAT? Well, probably 100%, if they have a couple quarters that day.

    I’ve written this elsewhere, but I will again: the Internet is an elite demography, and for those well versed in the use of the Internet (i.e., people like myself who understand commenting and blogging and the like, as opposed to the casual library user!), we forget about the others.

    So stop bullshitting yourselves. Please. This conversation about net or print news? Take a step back from the BUSINESS of it, and remember the primary principle of media: information spread to all.