Center for Citizen Media Rotating Header Image

Advertising and Paid "Word of Mouth"

Dave Winer: It’s one thing to let Microsoft buy space on your site (it’s called advertising) and quite another to accept Microsoft money for words coming out of your mouth. Next month when we read something positive on these sites about Microsoft, how are we supposed to know if it’s an opinion, or just another example of being paid to say something supportive of Microsoft.

Jeff Jarvis: So ultimately, this is a cautionary tale for all bloggers who take ads: You must set your own boundaries and not let them be pushed. When you do — whatever those boundaries are — that is the very definition of selling out.

Comments are closed.