At Poynter.org, Steve Klein discusses deals by niche sports sites YourMTB.com and YourCycling.com, which “have developed an innovative program to provide coverage for cycling races and events that allows competitors and/or spectators to blog, take photograph and shoot video.”
Klein calls this “yet another lost opportunity for mainstream media, which simply lacks the resources to make all its audience happy all the time.”
(Disclosure: I’m an investor in the parent company of these sites.)