An American Express vice president (in charge of online communications), at the Edelman/PR Week New Media Summit for journalism educators, keeps referring to the company’s credit card holders as “cardmembers” — a longstanding practice at American Express that is one of my longstanding peeves.
I”m not a member of anything having to do with American Express. I’m a customer. Period.
In a world where community is starting to mean something again, the usage is more than annoying. It diminishes an important word.
David Weinberger, also speaking here, is posting on his blog, too…