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	<title>Comments on: The Not-Yet-Former Audience?</title>
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		<title>By: Slouching towards Golgonooza &#187; Blog Archive &#187; Web 2.0: the not-yet-former audience?</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1354</link>
		<dc:creator>Slouching towards Golgonooza &#187; Blog Archive &#187; Web 2.0: the not-yet-former audience?</dc:creator>
		<pubDate>Thu, 03 May 2007 07:13:10 +0000</pubDate>
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		<title>By: Slouching towards Golgonooza &#187; Blog Archive &#187; Remembering the 1-9-90 rule</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1355</link>
		<dc:creator>Slouching towards Golgonooza &#187; Blog Archive &#187; Remembering the 1-9-90 rule</dc:creator>
		<pubDate>Thu, 03 May 2007 06:09:32 +0000</pubDate>
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		<title>By: Jon Garfunkel</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1356</link>
		<dc:creator>Jon Garfunkel</dc:creator>
		<pubDate>Tue, 01 May 2007 03:23:59 +0000</pubDate>
		<guid isPermaLink="false">http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/#comment-1356</guid>
		<description>Debbie,

Agreed with Seth here. The Forrester report still shows around a 10% participation class. These numbers could be broken down by *any* media site, but few sites actually do it, since there is no audit bureau of participation to compel them to publish accurate numbers.

and yes, when you say &quot;just replacing one set of gatekeepers with another?&quot; you are free to add, &quot;as my former co-worker, Jon Garfunkel, hypothesized in his &lt;a href=&quot;http://civilities.net/TheNewGatekeepers&quot; rel=&quot;nofollow&quot;&gt;The New Gatekeepers&lt;/a&gt; series two years ago.&quot;</description>
		<content:encoded><![CDATA[<p>Debbie,</p>
<p>Agreed with Seth here. The Forrester report still shows around a 10% participation class. These numbers could be broken down by *any* media site, but few sites actually do it, since there is no audit bureau of participation to compel them to publish accurate numbers.</p>
<p>and yes, when you say &#8220;just replacing one set of gatekeepers with another?&#8221; you are free to add, &#8220;as my former co-worker, Jon Garfunkel, hypothesized in his <a href="http://civilities.net/TheNewGatekeepers" rel="nofollow">The New Gatekeepers</a> series two years ago.&#8221;</p>
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		<title>By: Jeff Crigler</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1357</link>
		<dc:creator>Jeff Crigler</dc:creator>
		<pubDate>Fri, 27 Apr 2007 14:24:05 +0000</pubDate>
		<guid isPermaLink="false">http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/#comment-1357</guid>
		<description>I think there is an important distinction to be made between replacing one set of gatekeepers with another and what we have with the participatory Web. Web 2.0 offers the possibility of participation for everyone and that is a significant difference – a democratizing difference. And while the 1-9-90 rule may not change, certainly the members of each group will have a much higher turnover than the editor&#039;s and gatekeepers of today. The flexibility provided by today’s platforms offer enormous opportunity to those hyperlocal publications. The millionaire CEOs will be the ones developing those platforms, but the rewards will reach well into the long tail of the Web.

Jeff Crigler
Voxant
Http://www.news2020project.com</description>
		<content:encoded><![CDATA[<p>I think there is an important distinction to be made between replacing one set of gatekeepers with another and what we have with the participatory Web. Web 2.0 offers the possibility of participation for everyone and that is a significant difference – a democratizing difference. And while the 1-9-90 rule may not change, certainly the members of each group will have a much higher turnover than the editor&#8217;s and gatekeepers of today. The flexibility provided by today’s platforms offer enormous opportunity to those hyperlocal publications. The millionaire CEOs will be the ones developing those platforms, but the rewards will reach well into the long tail of the Web.</p>
<p>Jeff Crigler<br />
Voxant<br />
Http://www.news2020project.com</p>
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		<title>By: Ketcheson.net :: links for 2007-04-25</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1358</link>
		<dc:creator>Ketcheson.net :: links for 2007-04-25</dc:creator>
		<pubDate>Wed, 25 Apr 2007 08:23:09 +0000</pubDate>
		<guid isPermaLink="false">http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/#comment-1358</guid>
		<description>[...] Center for Citizen Media: Blog » Blog Archive » The Not-Yet-Former Audience? Forget 80-20. The new rule is 1-9-90. Interesting, although it does sound like a fertilizer. [...]</description>
		<content:encoded><![CDATA[<p>[...] Center for Citizen Media: Blog » Blog Archive » The Not-Yet-Former Audience? Forget 80-20. The new rule is 1-9-90. Interesting, although it does sound like a fertilizer. [...]</p>
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		<title>By: Pete&#8217;s View</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1359</link>
		<dc:creator>Pete&#8217;s View</dc:creator>
		<pubDate>Wed, 25 Apr 2007 00:15:43 +0000</pubDate>
		<guid isPermaLink="false">http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/#comment-1359</guid>
		<description>[...] thought I’d check out the source for Matthews post at the Center for Citizen Media. The Tancer quote came via JD Lasica’s blog review of the Web 2.0 Expo.  Fascinating stuff! [...]</description>
		<content:encoded><![CDATA[<p>[...] thought I’d check out the source for Matthews post at the Center for Citizen Media. The Tancer quote came via JD Lasica’s blog review of the Web 2.0 Expo.  Fascinating stuff! [...]</p>
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		<title>By: Seth Finkelstein</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1360</link>
		<dc:creator>Seth Finkelstein</dc:creator>
		<pubDate>Tue, 24 Apr 2007 21:43:55 +0000</pubDate>
		<guid isPermaLink="false">http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/#comment-1360</guid>
		<description>Regarding the  Forrester report, it&#039;s actually consistent. You have to read carefully, because the graphic is misleading - they actually count the 10% highly involved, multiple times. That is, the top categories can overlap a lot in terms of people.

How do you know the unintended consequences will be positive? Perhaps they will be negative. There&#039;s a pretty good argument that the *feeling* displaces *real* participation, by shunting people off to echo chambers, where they can be fleeced by operators like Trippi. You do know this is his stock-in-trade, right? Giving people the *feeling* of participation, and extracting funding from them. Not that he invented that idea. But again, if you don&#039;t know what the consequences will be, it seems to stand to reason  they might be harmful, not helpful.</description>
		<content:encoded><![CDATA[<p>Regarding the  Forrester report, it&#8217;s actually consistent. You have to read carefully, because the graphic is misleading &#8211; they actually count the 10% highly involved, multiple times. That is, the top categories can overlap a lot in terms of people.</p>
<p>How do you know the unintended consequences will be positive? Perhaps they will be negative. There&#8217;s a pretty good argument that the *feeling* displaces *real* participation, by shunting people off to echo chambers, where they can be fleeced by operators like Trippi. You do know this is his stock-in-trade, right? Giving people the *feeling* of participation, and extracting funding from them. Not that he invented that idea. But again, if you don&#8217;t know what the consequences will be, it seems to stand to reason  they might be harmful, not helpful.</p>
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		<title>By: Debbie Block-Schwenk</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1364</link>
		<dc:creator>Debbie Block-Schwenk</dc:creator>
		<pubDate>Tue, 24 Apr 2007 19:31:06 +0000</pubDate>
		<guid isPermaLink="false">http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/#comment-1364</guid>
		<description>Terry, I will definitely check out that report, thanks. (I wrote this entry, not Dan).

Seth, I go back and forth between your statement and the perhaps vain hope that a new generation and the increasing scope of change will really shake things up.  I do agree a lot of the optimism is hype.  On the other hand, that feeling of empowerment from being able to participate, as corny as it sounds, may have some unintended consequences down the line.   It makes me wonder what Web 4.0 will look like.</description>
		<content:encoded><![CDATA[<p>Terry, I will definitely check out that report, thanks. (I wrote this entry, not Dan).</p>
<p>Seth, I go back and forth between your statement and the perhaps vain hope that a new generation and the increasing scope of change will really shake things up.  I do agree a lot of the optimism is hype.  On the other hand, that feeling of empowerment from being able to participate, as corny as it sounds, may have some unintended consequences down the line.   It makes me wonder what Web 4.0 will look like.</p>
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		<title>By: Martin Stabe &#187; links for 2007-04-24</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1365</link>
		<dc:creator>Martin Stabe &#187; links for 2007-04-24</dc:creator>
		<pubDate>Tue, 24 Apr 2007 12:26:52 +0000</pubDate>
		<guid isPermaLink="false">http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/#comment-1365</guid>
		<description>[...] Center for Citizen Media: Blog: The Not-Yet-Former Audience? Dan Gillmor: &#8220;[The] statistics about Web 2.0 participation have implications for citizen media, too. Are we truly erasing the barriers between citizen and media, or are we just replacing one set of gatekeepers with another?&#8221; (tags: journalism socialmedia gatekeeping web2.0 community participation) [...]</description>
		<content:encoded><![CDATA[<p>[...] Center for Citizen Media: Blog: The Not-Yet-Former Audience? Dan Gillmor: &#8220;[The] statistics about Web 2.0 participation have implications for citizen media, too. Are we truly erasing the barriers between citizen and media, or are we just replacing one set of gatekeepers with another?&#8221; (tags: journalism socialmedia gatekeeping web2.0 community participation) [...]</p>
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		<title>By: Seth Finkelstein</title>
		<link>http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/comment-page-1/#comment-1363</link>
		<dc:creator>Seth Finkelstein</dc:creator>
		<pubDate>Tue, 24 Apr 2007 01:25:58 +0000</pubDate>
		<guid isPermaLink="false">http://citmedia.org/blog/2007/04/23/the-not-yet-former-audience/#comment-1363</guid>
		<description>You&#039;re just replacing one set of gatekeepers with another. This is so obvious by now that it shouldn&#039;t even be a question. The reason otherwise is that there&#039;s a whole system of deluding and conning The Audience into thinking they could be the ones in charge, if they just buy whatever snake-oil the &quot;Web 2.0&quot; salesman is selling. It&#039;s really very cruel at heart, even if some of the nicer fellow-travelers get drunk on the Kool-Aid themselves at times.

And no, shifting to something like &quot;You can write your diary, little Z-lister, you can CHAT WITH FRIENDS, doesn&#039;t that thrill you to pieces?&quot;, isn&#039;t a rebuttal. It&#039;s part of the shell game of trying to find some emotionally appealing justification for the hype.</description>
		<content:encoded><![CDATA[<p>You&#8217;re just replacing one set of gatekeepers with another. This is so obvious by now that it shouldn&#8217;t even be a question. The reason otherwise is that there&#8217;s a whole system of deluding and conning The Audience into thinking they could be the ones in charge, if they just buy whatever snake-oil the &#8220;Web 2.0&#8243; salesman is selling. It&#8217;s really very cruel at heart, even if some of the nicer fellow-travelers get drunk on the Kool-Aid themselves at times.</p>
<p>And no, shifting to something like &#8220;You can write your diary, little Z-lister, you can CHAT WITH FRIENDS, doesn&#8217;t that thrill you to pieces?&#8221;, isn&#8217;t a rebuttal. It&#8217;s part of the shell game of trying to find some emotionally appealing justification for the hype.</p>
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