Ad Age: TimesSelect Free for College Students — and Graduates? I assume that grads will do the honest thing and not abuse their .edu addresses, but I also wonder if this is a bit like Microsoft’s “Student & Teacher” editions of software that are way, way cheaper than the versions for everyone else — and which Microsoft doesn’t police at all.
Times Select was always a bad idea, not because the paper was trying to make some money off its Web version but because it essentially removed some of the most important writers from the global conversation place. The columnists deserved better, but more importantly the audience deserved to have those writers in the mix.
Contrast Times Select to the Wall Street Journal’s approach, which is to charge for the news (well, most of it) and put the opinions into the public arena. Guess which institution now has vastly greater reach in the marketplace of ideas?