Reuters: User-generated content good for old media-report. Traditional media companies are ideally placed to benefit from the explosion of user-generated content and should see it as an opportunity and not a threat even though the potential revenue is limited, a report says.
Clearly true. But one big question is whether the media organizations will see this is a cheap way to get “free” content or help create an ecosystem that rewards people who are contributing the information.
If the former, they’re creating an unsustainable system. If the latter, the media ecosystem will grow more diverse.