Washington Post: Google Set To Expand Newspaper Ad Program. But to hear newspaper executives and analysts tell it, the outlook is more cautious. They said Google has brought in new advertisers, such as small companies outside their distribution areas looking to build more awareness for their products. But Google’s online ad technology is so new that it remains unclear how much it will help newspapers, they said.
Google is in business for Google, and in the long run it’s in direct competition with newspapers. If executives don’t keep that in high focus, they will regret jumping this particular shark in the end.