Center for Citizen Media Rotating Header Image

Posts on ‘December 27th, 2006’

Google and Newspapers: Who's Getting the Long Range Benefit

Washington Post: Google Set To Expand Newspaper Ad Program. But to hear newspaper executives and analysts tell it, the outlook is more cautious. They said Google has brought in new advertisers, such as small companies outside their distribution areas looking to build more awareness for their products. But Google’s online ad technology is so new […]

A Harbinger of Worse Times, or Just a Sensible Financial Deal?

Wall Street Journal: McClatchy’s Minneapolis Sale Aids Web Efforts. One of the biggest believers in the newspaper field sold its largest paper yesterday, as McClatchy Co. agreed to sell the Minneapolis Star Tribune to private-equity firm Avista Capital Partners for $530 million. The price is less than half of what McClatchy paid for the paper […]