Comments on: Latest Online Advertising Annoyance

By: Notes from a Teacher: Mark on Media » Monday squibs

Notes from a Teacher: Mark on Media » Monday squibs — Tue, 28 Nov 2006 01:57:59 +0000

[...] Is It News…or Is It an Ad? According to the Wall Street Journal, more web sites are using in-text ads, including journalism sites such as the Atlanta Journal-Constitution and Fox News. Yikes. Dan Gillmor also has an example, and Paul Conley takes offence at a supposition about B2B publications in the WSJ article. [...]

By: Darian

Darian — Mon, 27 Nov 2006 17:32:40 +0000

This kind of advertising has been available on sites for about 10 years (I think it started with a company called Swat.com back in the late ’90s). I don’t see it as such a bad thing–if you are interested in the word you can mouse over it. If not, simply ignore it. What would also be cool is if you could mouse over and choose either the advertiser associated with it or Wikipedia.

While pretty basic, at least this is one form of contextual advertising and it doesn’t overwhelm by flashing in your face something you have no interest in. (Full disclosure: I work in online marketing and am more likely to be open to advertising however I have never bought this kind of campaign).

By: Hugo E. Martin

Hugo E. Martin — Mon, 27 Nov 2006 10:28:23 +0000

Users will learn fast, advertisers sooner and publisher last … almighty god, please send them lices …