The pictured item (click on it or here for a full-sized image) is a from a PC Magazine column by John Dvorak. The word “computer” is highlighted in green, and underlined. Put the mouse over the word and up pops the little window touting Microsoft’s new version of Office (with some highly misleading text that only becomes clear if you click through to the actual advertisement on Microsoft’s site).
Oh, and the column itself bemoans newspapers’ foolish unwillingness, until very recently, to put links outside their own sites into their online articles. This is one case where the link absolutely, positively, does not belong in the story.
UPDATE: The Wall Street Journal has a thorough story on this unpleasant trend today.