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Newspaper as Blog Portal

aftonportal.jpgAftonbladet is Sweden’s biggest afternoon tabloid newspaper. It’s part of a media group, Schibsted, that has been leading the way globally in making the essential moves from print to the Internet. (See this Economist story for more details.)

Aftonbladet’s Web team has done some remarkable things, but one achievement is fairly far ahead of the game by any standard, at least in traditional journalism. The paper offers blogs to its readers, and has created an excellent blog portal.

Every local newspaper should do this. Almost none actually does. Why not?

(Note: Spelling of Aftonbladet is corrected now; my apologies.)

(Disclosure: I am being compensated by Aftonbladet for a talk I gave there.)

4 Comments on “Newspaper as Blog Portal”

  1. #1 Sigge Eklund
    on Nov 27th, 2006 at 12:20 am

    URL to the Blog Portal:

  2. #2 Dan Gillmor
    on Nov 27th, 2006 at 11:01 am

    Sigge, I’ve linked to the portal in the posting. Thanks.

  3. #3 links for 2006-12-01 « David Black
    on Nov 30th, 2006 at 6:25 pm

    […] Center for Citizen Media: Newspaper as Blog Portal “Aftonbladet… offers blogs to its readers, and has created an excellent blog portal.” (tags: internet newspapers blogging citizenmedia aggregators schibsted) […]

  4. #4 kpaul mallasch
    on Dec 9th, 2006 at 9:31 am

    I’m doing something similar at Indiana Free Press –

    I’m getting permission from bloggers statewide to run headlines and briefs from their blogs. Only about a month since we launched, but I’m happy with the results so far.

    Of course, we don’t have a printed product yet, so are we a ‘newspaper’? 😉