The Baltimore Sun reports that “College papers deliver“:
Spurred by research indicating that about 76 percent of the nation’s 6 million full-time college undergraduates read their campus papers at least occasionally, big corporations and advertisers are latching onto student-run publications.
Here’s one reason. College newspapers are relentlessly local. They cover essentially one thing — the school where they are based — and they often do it well.
on Nov 20th, 2006 at 10:28 am
[…] Another reason why college papers are worth reading — they aren’t owned by media companies. […]
on Nov 20th, 2006 at 10:28 am
[…] Another reason why college papers are worth reading — they aren’t owned by media companies. […]
on Nov 24th, 2006 at 9:33 pm
The business potential of the college press…
Dan Gillmor asks “Why Are College Papers Being Read?” then answers, “College newspapers are relentlessly local.”
Dave Winer posits: “Another reason why college papers are worth reading — they aren’t owned by media comp…
on Aug 2nd, 2007 at 9:45 pm
[…] Why Are College Papers Being Read? (76 percent readership) Dan Gillmor, “Here’s one reason. College newspapers are relentlessly local. They cover essentially one thing — the school where they are based — and they often do it well.” There’s been a lot of jibba jabba about how hyper local sites may not have the highest ROI, but one thing newspapers can learn from them is to go local, local, local, local to build passionate, invested readership. Speaking of… […]