It’s called The Lede, and I’m still not quite sure what the mission is despite this description:
In the news business, the opening sentences of a story are referred to as its “lede” — spelled that way, journalism lore has it, to avoid confusion with the lead typesetting that once dominated newspaper printing presses. Although a tightly focused narrative typically follows the lede, every sentence in a news story has the potential to spiral off in new directions, and each paragraph leaves behind unexplored angles. That’s where The Lede’s mission begins..
Watching with interest…