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Posts on ‘November 1st, 2006’

Fear Itself

MediaPost: HP’s Bermel ‘Scared To Death’ Of User-Generated Content. User-generated content brings “huge additional pressure,” (Hewlett-Packard interactive director Mary) Bermel said. “We want our brand in the marketplace presented in a certain way. Our advertising teams are used to push marketing–now we’re asking them to create pull marketing, things that will attract people to our […]