Declining Newspaper Circulation’s Silver Lining
October 31st, 2006 by Dan GillmorWith newspaper circulation continuing its near free-fall, Alan Mutter suggests that
a significant portion of the decline results directly from the industry’s long-term, and arguably long-overdue, initiative to eliminate inefficient vanity and promotional circulation.
Interesting take on the situation. We’ll see if the predicted flattening of the numbers does occur before too much longer.
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