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AP's bloggy ASAP initiative


Originally uploaded by lisa.williams.

Derrick Lang, author of The Slug, part of ASAP, an AP initiative to experiment and multimedia and appeal to younger readers:

“This banner up here, I made that in Photoshop; these graphics on the side, I taught myself how to do that in TypePad; I had to teach myself how to do it…we have a lot of excellent audio and video people to help us, but there is no ‘blogging department.’

The story about the the television show Survivor dividing teams by race was broken on Derrik’s blog:

“I heard that maybe they were dividing teams by race, and I thought ‘That’s crazy, there’s no way they’re going to do that. But I called around, and sure enough, they were going to do it.”

During the Q&A afterward, Derrick Currie reveals that the pop culture blog adheres to the AP stylebook, and it is reviewed before it goes out. Sounds heavy. According to Technorati, the blog has 177 people linking to it as I write this; it started in May.
— Heard at the Sharon Johnson Memorial Workshop at the Pennsylvania News Association.

3 Comments on “AP's bloggy ASAP initiative”

  1. #1 barry
    on Oct 20th, 2006 at 7:27 pm

    that top link’s broken….

  2. #2 Lisa Williams
    on Oct 22nd, 2006 at 7:23 pm

    Shoot! Thank you, Barry. It’s fixed now.

  3. #3 Derrik Lang
    on Oct 24th, 2006 at 10:28 am

    Hey Lisa. It was great meeting you at “The Art of the Blog” seminar. It was fun to share my knowledge and to meet so many reporters and editors that are thinking about blogging as a form of storytelling.

    P.S. asap’s news editor’s name is Eric Carvin — not Derrick Currie. I’m Derrik. He’s Eric. They rhyme. It’s confusing, I know.