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What Google Didn't Buy

Susan Mernit wonders: Why did Google buy YouTube when they could have bought the New York Times Company?

That news got me thinking about what Google mighta coulda bought with their money and didn’t, and I got to asking myself where the paradigm shift was in that.

For instance, with that kind of dough, Google could have bought the New York Times Company. I remember talking with Timesman Martin Nisenholtz about how the NYTimes was one of the biggest consumers/placements for Google AdWords, right behin

Just part of an interesting longer post by Mernit, who’s an executive at Yahoo. Read the whole thing here.

2 Comments on “What Google Didn't Buy”

  1. #1 michael benton
    on Oct 11th, 2006 at 12:20 pm

    I would like to extend an invitation to you to join in on a collective blogging section of our upcoming winter issue of Reconstruction. The issue is the “Theories/Practices of Blogging.” In addition to the special section of posts on blogging there will be about a dozen essays on blogging.

    The deadline is October 27th.

    Our intent in this section of the issue will be to collect a wide range of bloggers and link up to their statements in regards to why they blog (something many of us are asked) and any statement they have on the theories/practices of blogging.

    If you already have a post on this you can feel free to use it, or, if you are interested, you can submit a new one.

    We will link to each statement from the issue at our site, with the intent of creating a hyperlinked list of statements on blogging that can serve as an introduction to blogging (or an expansion of knowledge for those already blogging).

    If you are interested please contact me at mdbento @

  2. #2 rick burnes
    on Oct 11th, 2006 at 7:39 pm

    Scott Heiferman had a response to Susan’s post worth reading. It’s here.