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A New Online Advertising Method

Sep 25th, 2006
by Dan Gillmor.

Over at TechMeme, Gabe Rivera has introduced a new sponsorship model that has the potential to truly shake up the online marketplace. He’s giving “Sponsor Posts” a prominent spot on the page, letting other content sites market what they’re discussing in related areas.

This is very, very smart stuff. The test, of course, is how good it’ll be for the advertisers, who are paying real money for the placement.

Watch that space.

Posted in: Business Models.

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2 Comments on “A New Online Advertising Method”

  1. #1 John Tokash’s Blog » Techmeme polluting its own results?
    on Sep 25th, 2006 at 10:06 am

    […] The ’sphere is full of glowing approvals of techmeme’s new sponsorship model.  I agree that this new model (sponsors’ latest blog posts are listed on the right) is a HUGE benefit to techmeme advertisers, but I’m concerned about the problems it creates for readers. […]

  2. #2 Web 2.0 Newspapers » Belgian Court Doesn’t Waffle on Google, Plus Heads Up: Down Time For This Blog
    on Sep 25th, 2006 at 10:25 am

    […] Meanwhile, in the newspaper advertising game, the NYTimes "print revenue slides" while "online glides." (via Cyberjournalist) However, Gillmor mentions the new online ad model for blogs that has folks talking, including Jeff Jarvis  […]