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Gawker Media's Next Act

Nick Denton, in a posting called “Battening down,” faces some financial music as he shakes up his blog titles. By far the most interesting line:

“For editorial talent, we now pay within the range of mainstream media.”

The business model from the start has included low pay to rising stars. For some the gig was a segue to a book deal and/or other media deals. But that will work only for a few folks, not all, and ultimately people want to make a living if they’re doing this professionally.

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