In my Brainstorm 2006 panel this morning, I was a somewhat lonely voice in the conversation about entertainment’s future in a Digital Age. Everyone was talking about monetization. I was talking about democratization of media.
At one point, former Disney CEO Michael Eisner seemed to dismiss bottom-up media as the rough equivalent of people walking down a dirt road, telling each other jokes. Hollywood was the real thing in his world.
Anything that’s good, he said, will be discovered by the talent agents, who’ll sign up the talent and make deals with Hollywood producers and their equivalents to make content for companies like Disney. Meetup’s Scott Heiferman was rolling his eyes from the audience. Me, too.
Sure, some of the great stuff will be captured by the current powers. But not all, and not always, unless they take such control of the Internet that they can get away with it. Let’s not allow them to get away with it.