Jay Rosen: The People Formerly Known as the Audience. The people formerly known as the audience are simply the public made realer, less fictional, more able, less predictable. You should welcome that, media people. But whether you do or not we want you to know we’re here.
What traditional media folks need to do is welcome the former audience into the journalism process itself, in addition to celebrating (and pointing to) the best independent work. So far, the activity has been all too limited.
This is a survival question for media organizations. I wonder how long it will take for them to understand.