Jeff Jarvis proposes the open ad marketplace, “that would allow advertisers to find the best blogs and bloggers to find the best ad deals.” I will quibble on several details in an upcoming post, but overall this could be an important move toward a democratized media future. Read it all.
Posts on ‘May 8th, 2006’
I’m at the spring meeting of American Business Media, the major trade group for media organizations whose journalism is aimed at business audiences, notably the business-to-business crowd. The companies include giants like McGraw Hill, technology maven IDG and many others. This is an executive crowd, by and large, not the editorial folks. At today’s lunch, […]