The American Press Institute’s Media Center Blog “Morph” has posted a few interesting examples that suggest mainstream media organizations might be open to trying new things. If these experiments are any indication of a developing trend, it looks like traditional newspapers might finally start to use new technology, multimedia, and the myriad of cool web tools to enhance the quality of their journalism.
This Morph posting suggests that it’s high time professional journalists stop seeing citizen media, blogging, and other forms of participatory media as threats, but instead, view them as exciting new opportunities for improving the work that they do.
I’ll be on the look out for other examples of how traditional media is actively exploring the possibilities of interactivity and participation from the group-formerly-known-as-the-audience. So, if you come across something you find interesting, please send it my way.