Daniel Gross (Slate): Twilight of the Blogs – Are they over as a business? As a cultural phenomenon, blogs are in their gangly adolescence. Every day, thousands of people around the world launch their blogs on LiveJournal or the Iranian equivalent. But as businesses, blogs may have peaked. There are troubling signs—akin to the 1999 warnings about the Internet bubble—that suggest blogs have just hit their top.
It’s obvious that there’s been way more hype lately than is healthy. But the entry of Big Media into the blogging space is not a sign of impending doom.
If Time Warner and other big-media companies start a bunch of sucky blogs, they won’t get anywhere. If they buy a bunch of great blogs and turn them into sucky ones, ditto.
But the barrier to entry is sufficiently low — and the number of talented people who want their voices to be part of the conversations continues to grow — that competition will stay pretty fierce for readers. That does suggest, perhaps, a more realistic view of the business possibilities. But blogs and their brethren are far from over. They’re really just getting started in world where the conversation is the thing.